LinkedIn’s influence is well-known among B2B marketers. They know that their clients are spending time, connecting, and reading material on one platform. This is probably why 94% of B2B marketers choose LinkedIn as their primary social network.
By utilizing LinkedIn’s publishing capability, marketers can now connect with prospects that might otherwise be difficult to contact. Once you have published your content, the fight has only begun. You still have to learn how to write posts that captivate readers and motivate them to take action.
Here are five strategies that will help you to create the post. Though we all may know how to start a post on LinkedIn to make it stand out, you need to follow these steps.
Create Headlines Optimized for LinkedIn
“On average, five times as many people read the headline as read the body material,” according to advertising icon David Ogilvy. You’ve already spent 80 cents of your $1 on your headline.
A research-based approach makes it easy to develop a great headline on LinkedIn. The following keywords, for example, can immediately boost the performance of your headline:
- Use the word “habits” instead of “traditions.” There were an average of 1,196 shares per headline featuring the phrase.
- The phrase “mistakes” is the driving force behind the stock market. An increase in traffic was achieved by articles with this word in the title.
- Replace “successful” with “effective.” There were an average of 416 shares per mention of “successful.”
- In your headline, use “leader” or “leaders.” Using this term in a sentence generated an average of 483 shares on social media.
Consider the length of the content when creating your LinkedIn headline. Headlines with 40 to 49 characters had the best results. Study the content that influencers in your niche write and the headlines they employ by checking out their websites. Examine the format and see which headlines are the most effective before implementing these tactics in your work.
Lower the Reading Level
The most helpful information on LinkedIn is also the easiest to read. How can you know if the stuff you publish will be easy to understand for your readers? In a nutshell, yes. On the Flesch-Kincaid scale, a similar infographic should be utilized.
There are 100 points in this instrument, and the higher the number, the easier it is to read. Here’s a basic rundown of what happened:
- A 90 to 100 indicates that the material is simple enough for an 11-year-old to understand.
- A 60 to 70 indicates that the subject is easily grasped by the typical 13- to 15-year-old.
- The score ranges from 0 to 30, with 30 being the most complex.
B2B audiences are more likely to be well-educated, avid readers and decipher more sophisticated content. Still, it doesn’t mean they like to read about business-to-business topics.
Read more about LinkedIn Ads Startup Checklist: A Checklist for Beginners.
Create a Length That is Optimal for the Platform
It’s essential to know how much content your target audience wants to read when writing an engaging LinkedIn post. Marketers argued that a shorter copy was always preferable; however, experts have disproved this belief. If you provide precious material, your audience will read it regardless of its length.
Deepen the Relationship with a Strong CTA
The first step in creating a powerful call to action is deciding on a goal. What do you want your viewers to do after reading your content? To encourage readers to read more of your blog’s content, you may offer links to other blog posts where you can continue to establish a relationship with them.
Keep Readers Engaged with the Perfect Visual Count
The average number of views on a LinkedIn post with no photographs is 6,413. There is a significant rise to 57,575 views when eight photos are included. Content creation, therefore, involves not only text but also the graphics that accompany it. Long-form content is easier to consume when broken down into smaller bits, and visuals provide just that.
Every product begins with a potential customer’s problem and urgently needs to be solved. Many LinkedIn users are experiencing the same pain that your software resolves. Isn’t it great if you could connect with others like this? That’s what a marketer’s job is all about.
Getting in front of the appropriate customers at the right moment is effortless with LinkedIn’s help. You want to maintain their interest once you have it. By implementing these tactics, you’ll be able to connect with a more significant number of potential customers and build trust in your business.