Like most business owners, you want to ensure that your website engages and keeps visitors on your site for as long as possible. The way you structure your website is one of the critical factors influencing visitor engagement.
This blog post will discuss the principal elements that matter regarding website structure. We’ll also provide tips on creating a website structure that will keep visitors coming back for more!
What Is Website Structure?
The layout of contents on your website is referred to as website structure. How it is designed, and how the pages connect. The overall goal of a good website structure is to make it easy for visitors to find what they’re looking for while ensuring that all of the essential elements on your site are given prominence.
Why Is Website Structure Important?
One of the top reasons visitors leave a website is poor site structure. 73.14 percent of people said they leave a site with a non-responsive design, and 34.64 percent said it was due to poor content structure. This means that if your website is not designed well or if it’s challenging to navigate, you’re likely losing out on potential customers.
Websites have a short window to make an impression. Otherwise, visitors will go somewhere else. This is why it’s so important to have a well-designed website that is easy to navigate and provides visitors with the information they’re looking for.
Top Elements of a Good Website Structure
Many elements go into creating a well-structured website.
Here are some of the principal elements that you should keep in mind:
- Internal links
A taxonomy is a system for organizing content on your website. This can be in categories, tags, or even a simple hierarchy. Taxonomies make it easy for visitors to find what they’re looking for by providing a clear structure for your content.
Internal links are links that connect one page on your website to another. This is an essential element of website structure as it helps visitors navigate your site and find the information they’re looking for.
Breadcrumbs are a type of navigation that allows visitors to see where they are on your site at any given time. This is a helpful element, especially if your website has a lot of content.
The navigation on your website should be easy to use and intuitive. This means that visitors should be able to find their way around your site without any difficulty.
Schema is a code that you can add to your website to help search engines understand your content better. This can help improve your website’s ranking on search engines and make it easier for visitors to find your site.
Read more about The 6 Effective Digital Marketing Channels for Your Business.
Tips for Creating a Good Website Structure
Now that you know the principal elements of a good website structure.
Here are some tips on how to create a great website structure for your business:
Start with a sitemap:
A sitemap is a great way to plan out the structure of your website. It will help you determine which pages should be linked together and how visitors will navigate your site.
Keep it simple:
When it comes to website structure, simpler is often better. This means that you should avoid complex navigation menus and instead opt for a simple format that is easy to follow.
Use clear and concise labels:
Make sure that the labels on your website are clear and concise. This will help visitors understand what each page is about and make it easier to find what they’re looking for easier.
Test your design:
Before you launch your website, be sure to test your design to make it user-friendly. This includes testing the navigation, the layout, and the overall structure of your site.
Creating a well-structured website is an essential part of any online business. By following the tips above, you can ensure that your website is easy to navigate and provides visitors with the information they’re looking for.
How have you structured your website? Let us know in the comments below!