Pinterest is a social networking site where users may discover, share, and save visually appealing information that they find inspiring, useful, or entertaining. Users organize their favorite material by pinning it to boards with a shared subject, allowing other users to find new content connected to their interests.
Upload your business’s material from your smartphone or computer, Pin content you discover on the platform, and contribute stuff you find on the internet using the Pinterest browser button to make the most of the platform.
Engagement is crucial. Follow your friends’ and rivals’ boards, “Like,” and comment on their Pins, re-Pin (or repost) information, and use your Pins to share connections to your website and blog.
It’s vital to understand that Pinterest has both personal and commercial accounts. A business account offers you access to Pinterest Analytics and additional tools like a visual search feature, a dedicated video player, and the opportunity to run Pinterest advertisements if you want to, making it perfect for marketers.
Now, let’s take a look at why we should use Pinterest for marketing and business purposes.
Here are some reasons that allow Pinterest to be a priority for a marketer:
- Share your content
- Form a community
- Educate clients
- Increase website traffic and sales
1. Share Your Content
Pinners seek and favor visual material. This makes Pinterest a great location to share many sorts of material, including blog posts. Live links may be clicked on, unlike Instagram.
Pinterest lets you post stuff on boards. Boards collect and organize your Pins for your audience to discover. You may create as many boards as you would like and organize them into categories, ideas, plans, or sorts of inspiration to help your audience locate what they need.
If you want additional contributors to offer content that fits your board’s theme, you may invite them to join your boards. This is a terrific strategy to enhance profile engagement.
2. Form A Community
Online communities bring like-minded people together and benefit companies.
It’s easy to build a Pinterest community that encourages your followers and admirers to visit and connect with your boards.
Pinterest is used by approximately 335 million users monthly. To establish a devoted group of Pinterest users who may become clients, approach your Pinterest board as a two-way highway where you can connect with and engage consumers.
3. Educate Your Clients
On Pinterest, you may find tutorials, infographics, how-tos, and instructive stuff. Its visual content makes it a strong tool to attract and engage clients.
Keep in mind your target demographic when generating and posting content on Pinterest and marketing to users.
Like when designing new goods, branding, or publishing to other social media platforms, you want to make sure your Pinterest material caters to your target demographic, current consumers, and buyer profiles.
You may achieve this in several ways:
- Examine your customer personas’ preferences for content.
- Ask your present followers and customers what they want from you on Pinterest.
- Examine what your rivals are doing successfully (or not) to help you create new ways to distribute your information.
- View the boards of your present fans and consumers to understand your target demographic better.
4. Increase Website Traffic And Sales
Unlike Instagram, Pinterest lets you link your visual material to another website – yours. This tool lets you post both textual and visual information while linking back to your website.
This is a great marketing tool that may also increase online purchases. Many firms utilize Pinterest to provide content with product photographs.
For instance, this board produced by the apparel business Madewell serves as a source of trip inspiration and is matched with real things that they sell to make their audience enthusiastic about their brand, the lifestyle that they advocate for, and the prospect of purchasing some clothing.
You can effortlessly route traffic from one of your websites to your Pinterest profile, so your prospects and customers can start seeing your material (and may be following you!) in seconds.
These Pinterest plugins and features enable your site visitors to browse and follow your Pinterest profile or navigate directly to a single Pin or board. It is easy to tweak and add this functionality using the network’s widget builder.