Over 2 billion people use YouTube every day, watching billions of hours of video and producing billions of views. The number of “billions” there is staggering. More than that, YouTube on phones devices reaches US adults aged 18 to 49 more than any cable network. As a result, it’s no surprise that video marketing is becoming increasingly popular.
YouTube was founded fifteen years ago on the internet. After Google, it swiftly rose to be one of the most popular internet platforms, if not the most popular of all. The number of advertisements we see before, during, and beside our favorite films has increased tenfold since the platform opened its doors to advertisers in 2007. It might be challenging to sit through a 3-minute music video without getting disturbed in this day and age.
As YouTube is the world’s second most popular website, with 2 billion logged-in visitors every month, brands advertise there.
Suppose you’re trying to figure out how to spend your video ad money. In that case, YouTube offers considerable reach and excellent targeting features that make it an unquestionably beneficial platform for all consumer journey stages.
Do you want to know the process of YouTube advertising?
This article will teach you about YouTube advertising and how to successfully launch them as part of a successful YouTube marketing strategy.
The first step in establishing your first campaign is to learn about the different types of YouTube ads. You may customize your ad for the specific format you intend to use in your marketing campaign.
Let’s look at the most common adverts on YouTube, both video and non-video.
Types of YouTube ads
- Skippable True View in-stream Ads
- Non-skippable in-stream Video Ads
- Video discovery Ads
- Bumpers
- Overlay Ads
- Audio Ads
These are the ad types for YouTube. You can select any of them for you.
Want to learn more about YouTube Marketing? Click here.
How To Advertise On YouTube
You’ll be able to advertise in several ways on YouTube based on your goals and expectations. YouTube ads will raise brand awareness, influence purchasing decisions, enhance revenues, or increase customer loyalty to your brand.
YouTube video ads can help you achieve your goals in the following ways:
Build Brand Awareness
Introduce your brand to those who are unfamiliar with it. Look for people that share your interests in similar items and regions, so you understand there are some commonalities.
Influence Purchasing Decisions
Videos that explain why your product is a good option for your customer, with hard facts to back it up, convert the best, so make use of this.
Enhance Revenues
Experiment with fresh approaches and reach out to similar audiences you’ve never targeted before. Investigate ways to connect your goods to others and begin increasing sales.
Increase Customer Loyalty to Your Brand
Use customer testimonials in your films to demonstrate that you offer the most excellent products and services to prospective customers.
Launch An Ad Campaign
If you haven’t done so already, start working on your video or image and the ad copy that goes with it. You will learn about the video ad campaign here.
Upload Your Video
It’s better to upload your promotional video to your YouTube channel before setting up your ad campaign.
Logging into your YouTube account and clicking on the small camcorder symbol in the upper-right corner of YouTube will do the trick for you. After that, all you have to do is click ‘Upload Video.’
Then you can see the option to select your video.
Complete all required fields, such as title, description, and tags.
Create A New Campaign
To begin, navigate to your Google Ads account. If you haven’t previously created one, you can sign up using your Google Workspace email address (either personal or business).
When you see this page, click the option “NEW CAMPAIGN.”
Campaign Goal And Type
You will be asked to select a goal and your campaign type.
Click on your preferable goal and click the “Video” option below.
Subtype
You need to select a subtype for your campaign.
Choose the subtype “Video reach campaign.” You will see another option on the same screen.
Click on of them.
Name Your Campaign
Enter a name in the “Campaign name” section.
Set Your Budget
Set a daily budget or a campaign-wide budget. Setting a daily budget will help you keep your daily expenses low while ensuring that you don’t run out of cash too quickly. Developing a total campaign budget might assist you in determining a predetermined investment level that Google will not exceed.
After that, select the start and end date.
Network Selection
You can choose where your adverts will display in this section. There are three options:
YouTube search results: Ads can appear next to YouTube search results. (This option will restrict you to True View discovery ads only.)
YouTube videos: Ads will appear on YouTube videos, channel pages, and the YouTube homepage.
Video partners on the display network: Your ads will also appear across Google’s other advertising avenues.
To effectively measure performance indicators, you should set up distinct campaigns for YouTube search results and videos on your channel(s). In this case, the adverts are being shown to people engaged in entirely different activities, requiring various levels of commitment from the viewer.
Location And Language
Specify which users in your target market should see the ad. Additionally, you have the option to omit specific areas.
Then select the languages that your intended audience can communicate in.
Content Exclusions
Choose an inventory type from these three.
Additionally, you can prevent your advertising from appearing in YouTube videos that are embedded or being streamed live. To make matters even more complicated, you have the option to remove certain types of content depending on their content labels (G, PG, MA, and so on).
Demographics And Audience Segments
Next, decide who you want to see the movie – possibilities include gender, age, whether or not the viewer is a parent, and the household’s income. You can even narrow your audience down to specific types of people, such as beauty connoisseurs, foodies, or horror movie buffs.
Instead of targeting everyone you wish to target in one campaign, try running many campaigns to target different categories of users and see who is most engaged.
Input Keywords And Topics
Put your target keywords in the keyword section. You can use one word or more than one word for keywords.
In-display advertisements with keyword targeting can be an effective way to reach people who want a visual response to a question. If you want more views, clicks, or conversions, you’ll want to do your homework and test out a variety of keyword groupings.
You can choose from various relevant categories to target your advertising to specific types of content.
Bidding
Set a maximum amount for each view that you’re willing to spend. Then, you can alter it to get more predicted pictures for your movie.
Choose Your Marketing Video
paste the YouTube video’s URL into the ad’s URL field. Depending on your preferences, this will either run as an in-stream ad or a display ad.
You must include a title and a short description on two different lines for in-display. The description lines have a character limit of 35, and the title lines have a character limit of 25.
You can overlay a URL display on top of a movie using in-stream advertisements. Use a vanity URL that points to a different final URL to help people remember your site. URLs can be tracked in-depth using sophisticated parameters. The video ad will also have a companion banner on the right side that uses pictures from your video.
Last, click the “CREATE CAMPAIGN” option.
Link Your Account
If you haven’t done so before, connect your Google Ads account with the YouTube channel where the video is located.
When you select YouTube from the list, you’ll be asked to enter a channel name.
You are all done.
YouTube now allows advertisers to target users based on their search histories, making this even more relevant. Because video content is fresher and less popular than blog entries, YouTube advertising is more targeted. It also has less competition in real estate than Google Search.
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