Pinterest is one of the most effective social media platforms available on the internet, particularly for e-commerce-related products. Even for my business-to-business website, it is the most popular social media referral source of visitors.
There are a variety of reasons why businesses should be engaged on Pinterest.
Using Pinterest for business is an excellent way to expand your audience beyond your immediate geographic area. When you sell stuff that can be shipped, the experience of using this platform is even better! There are a variety of digital products and services available that can be provided to your buyers no matter where they are located.
Pinterest is a one-of-a-kind social media. It works as a visual search engine. Another fantastic fact about using Pinterest for business is that the number of individuals who see your Pins outnumbers the number of individuals who follow you. In this sense, Pinterest is more valuable than Facebook and Twitter.
You can not stress enough how Pinterest can help you to grow your business. Now, let’s take a look at how you can increase followers to increase your chances of success on Pinterest,
1. Share Pin It for Later Links
By tapping on the Pin It icon, people are encouraged to save information from your webpage towards their own boards. Users’ engagement is tracked even when they are not actively using the platform. The same concept applies to links that say “Pin It for Later.”
Share Pin It for Later links on social media with the prompt “Pin it for Later” to encourage people to do so.
2. In Promoted Pins, include 20-30 keywords
The keywords are the most important targeting features you can ever use. Pinterest recommends a keyword density of 20 to 30 per advertised pin. That’s more to get your material seen, but not so much that the incorrect people see it.
By using a big set of keywords, you may handle most of the broad, particular, short, and lengthy keywords you require. When users search for content similar to yours, you’ll appear higher in search results, and it will make sure that your pin is positioned in the appropriate category.
3. Multiple products can be featured in a single pin.
Including various products in your pins can increase engagement. This method can increase the value of a specific pin for 2 purposes: first, it shows consumers how many amazing things you have had to offer; and second, by providing more alternatives, you have such a higher chance of connecting to a wider audience.
You can show multiple uses for a single product or show multiple complementary products (such as an assembled outfit from your collection) (like six types of crafts that use mason jars). This not only increases the likelihood of enticing more subscribers but can also result in increased sales.
4. On images, use a text overlay
While explanations are important, photographs are king on Pinterest. Visuals, on the other hand, require some assistance from time to time. Add text overlay straight over your photographs to help them pop out and describe why your pin and the material behind it are so useful to viewers scanning swiftly through feeds.
The text should not, in most situations, take up the bulk of the pin. Showing off step-by-step tutorials, listicles, or a few sentences explaining pinners what the pin is can, nevertheless, be beneficial.
Keep the content concise, the words brief, and the overall readability high. The use of bold writing might help the description to stand out. Also, make sure the text has a significant color contrast with the picture.
5. Choose light color images over dark-colored one
Colors in photographs, aside from image size and text overlay, are critical for increasing engagement and increasing the number of clicks. According to research, lighter-colored photographs are routinely repainted more frequently than darker-colored images. Additionally, photographs with warm hues (reds) are more likely to be repainted than images with mostly blue tints, receiving on average twice as many pins as images with predominantly blue tints.
Follow these unique strategies to give yourself an edge over millions of users. These strategies are also some things that you use as a best practice for Pinterest marketing.